Aug 17, 2025
Why Automatic Podcasts Are Smarter (and Cheaper) Than Company Townhalls
Costly Townhalls vs. Sprep Podcasts: Save 90%
Andy Suter
Replace expensive company townhalls with Sprep podcasts. Save 90% in costs, boost engagement, and let employees listen on-the-go.
For most companies, townhalls are a ritual. They’re meant to align teams, cascade strategy, and keep employees engaged. But the reality is often different: townhalls are expensive, time-consuming, and not always effective. Employees either can’t attend, tune out, or forget most of the content afterwards.
The costs are bigger than most leaders realize:
Preparation: leadership spends hours on scripting, slide decks, and rehearsals.
Delivery: 1,000 employees in a one-hour townhall = 1,000 working hours lost.
Follow-up: recordings are rarely consumed, notes are rarely read.
That’s hundreds of thousands in wasted productivity every year.
The Sprep Alternative: On-Demand Podcasts
Instead of a quarterly townhall, imagine giving employees a 20-minute podcast episode every month.
Created automatically from leadership notes or documents.
Edited and ready in ~20 minutes total (including script check and AI narration).
Distributed to employees in podcast form — so they can listen while commuting, exercising, or cooking.
With Sprep, this is not just faster, it’s also far more cost-effective.
The Cost Advantage
With Sprep, creating a professional internal podcast series is simple and efficient:
Preparation & generation time: ~20 minutes per podcast (incl. script editing & AI voiceover)
Annual license: CHF 18,000 (12 × CHF 1,500) → covers unlimited podcast generation & hosting
Annual cost for 12 monthly updates: CHF 18,000
Compare this with townhalls:
Quarterly townhalls for 1,000 employees: ~CHF 200,000 annually (in employee time alone)
Add logistics & leadership prep: easily +CHF 20–30k
That’s a 90%+ cost reduction — while delivering updates that are more engaging, trackable, and consumable on-the-go.
Side-by-Side Comparison
Factor | Traditional Townhall | Sprep Podcasts |
|---|---|---|
Frequency | 4× per year (quarterly) | 12× per year (monthly or more) |
Employee time cost (1,000 ppl) | ~CHF 200,000/year | Near zero (listen async, no blocked hours) |
Leadership prep time | Hours of scripting + rehearsal | ~20 minutes per episode |
Logistics | Venue, tech setup, scheduling | None (auto-distributed) |
Accessibility | Must attend live or watch replay | On-demand, mobile, offline |
Engagement | Often low, passive listening | Conversational, snackable, repeatable |
Cost (annual) | CHF 200–230k+ | CHF 18,000 flat license |
Final Word
Townhalls will never disappear — sometimes you need the live stage. But for regular updates, leadership messaging, and ongoing culture building, Sprep podcasts are the smarter alternative.
Save 90% of costs. Boost engagement. Deliver updates employees actually consume.
Learn how Sprep can replace your next townhall: https://sprep.ch/update